Search engine optimization is the science of improving a website to increase its visibility when people search for products or services. The more visibility a website has on search engines, the more likely it is that brand captures business.

SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.

There are a few major benefits of  Search Engine Optimization:

• Brings in more customers through organic search. …
• Creates a trustworthy web experience for customers. …
• Encourages you to focus on user experience. …
• Improves brand awareness. …
• It helps keep you informed. …
• It can be done on a budget. …
• It’s trackable. …
• It benefits other marketing initiatives.