Email Marketing

Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact list. Its high ROI makes it crucial to most businesses’ overall inbound strategy.

Email marketing campaigns are used to promote special offers, new product releases, gated content like ebooks and webinars, and your brand at large. A campaign could consist of 3-10 emails sent over several days or weeks.

There are a few major benefits of Email Marketing:-

Reach a global audience.
Easy to share. …
Easy to measure. …
Easy to get started. …
Drive revenue. …
Deliver targeted messages. …
Reach an already engaged audience. …
Low costs. One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. …