Logos are an essential aspect of any brand or business. They serve as a visual representation of the company and are used to create a lasting impression on the audience. There are various types of logos, each with its unique characteristics and applications. In this article, we will discuss the seven types of logos and how to use them.
- Monogram (or lettermark) logos :
Monogram logos are created by using the initials of the brand name to form a unique symbol. They are often used when the company has a long or complicated name that is difficult to remember. Monogram logos are also useful when the brand name is already well-established and recognized by the audience. For example, IBM, CNN, and NASA all use monogram logos.
- Wordmark logos :
Wordmark logos are created using the company’s name in a stylized font. They are ideal for companies with a unique and recognizable name that can stand alone without any accompanying imagery. Wordmark logos can be simple or complex, depending on the font, color, and size used. Examples of companies that use wordmark logos include Coca-Cola, Google, and Disney.
- Pictorial mark logos :
use an image or icon to represent the brand. These logos are often used when the company wants to create a strong visual association with the product or service they offer. Pictorial mark logos can be simple or complex, depending on the level of detail in the image. Examples of companies that use pictorial mark logos include Apple, Nike, and Twitter.
- Abstract logo marks :
use geometric shapes or abstract forms to create a unique symbol. They are often used when the company wants to convey a sense of modernity, innovation, or creativity. Abstract logo marks can be simple or complex, depending on the level of detail in the design. Examples of companies that use abstract logo marks include Adidas, Pepsi, and Mastercard.
- Mascot logos :
Mascot logos use a character or figure to represent the brand. They are often used when the company wants to create a fun, friendly, or approachable image. Mascot logos can be simple or complex, depending on the level of detail in the design. Examples of companies that use mascot logos include KFC, Planters, and Michelin.
- The combination mark :
The combination mark combines a pictorial mark or abstract logo mark with the company name in a wordmark or monogram style. This type of logo is often used when the company wants to create a strong visual association with the product or service they offer while still having a recognizable brand name. Examples of companies that use combination marks include Burger King, Pepsi, and Lacoste.
- The emblem :
The emblem is a logo that combines a pictorial mark or abstract logo mark with the company name in a decorative or ornate style. This type of logo is often used for government agencies, universities, or organizations that want to create a sense of tradition, heritage, or authority. Examples of companies that use emblems include Starbucks, Harley Davidson, and the NFL.
In conclusion, logos play an important role in the branding of a business or product. Understanding the different types of logos and their applications can help businesses create a logo that effectively communicates their brand values and appeals to their target audience. Whether it’s a monogram logo, wordmark logo, pictorial mark logo, abstract logo mark, mascot logo, combination mark, or emblem, each type of logo has its unique strengths and characteristics that can help businesses stand out in a crowded marketplace.